Apple’s Crisis Deepens as Jobs Returns in $400M Next Deal
Apple Computer is reportedly grappling with one of its most severe crises in years, with sales plummeting 32% and leadership questions emerging. The company’s $400 million acquisition of Next has brought Steve Jobs back into the fold, raising questions about who’s really steering the troubled tech giant.
Silicon Valley’s once-unassailable innovator appears to be facing its most serious challenge in years, according to multiple industry reports. Apple Computer, the company that revolutionized personal computing, is reportedly dealing with plunging sales, leadership confusion, and a strategic direction that has analysts and insiders deeply concerned.