Hollywood Power Broker Ari Emanuel Acquires Secret Cinema Parent Company in Major Experiential Entertainment Move
Hollywood power broker Ari Emanuel has acquired TodayTix, the parent company behind immersive entertainment pioneer Secret Cinema. The deal marks the latest expansion for Emanuel’s new global events company Mari, which has been rapidly assembling a portfolio of premium live experiences. This acquisition positions Mari to leverage TodayTix’s 20 million members across sports, art, and entertainment ticketing.
Major Acquisition in Experiential Entertainment
Hollywood power broker Ari Emanuel has acquired TodayTix, the parent company behind London-based immersive entertainment business Secret Cinema, according to reports. The deal represents the latest strategic move by Emanuel’s newly formed global events company Mari as experiential entertainment continues to attract significant investment despite uncertain commercial prospects.