AI Shopping Assistants Reshape Retail Traffic as ChatGPT Emerges as Major Referrer
Artificial intelligence platforms are fundamentally changing how consumers discover products online, with ChatGPT becoming Walmart’s single largest traffic referrer. Adobe research shows AI-driven referrals to retail websites increased more than tenfold in recent months, signaling a major shift in digital commerce.
The New Shopping Landscape
Artificial intelligence is rapidly transforming consumer shopping behaviors, with AI assistants like ChatGPT increasingly replacing traditional search engines for product discovery, according to industry analysis. Where consumers once scrolled through pages of Google results, they’re now receiving curated recommendations from conversational AI platforms that present fewer, more targeted options.