According to The Verge, Samsung is rolling out its generative AI-powered Vision AI Companion across all 2025 TV models right now, with support for 10 languages including English, Korean, and Spanish. The feature was first announced at the IFA trade show in September and represents a major upgrade to Samsung’s existing Bixby virtual assistant. It combines multiple AI models including Microsoft Copilot and Perplexity to provide conversational assistance about what’s on screen and beyond. Users can ask questions about actors, artwork, sports scores, or get recommendations for TV shows, movies, restaurants, and travel tips. Since it’s built directly into the TV hardware, responses include visual elements alongside the conversational AI interaction.
TV becomes the AI hub
Here’s the thing that’s really interesting about this rollout. Samsung doesn’t have smart speakers like Amazon or Google, so the TV becomes their primary gateway into the home AI assistant market. It’s basically their answer to Alexa and Google Assistant, but with the advantage of being integrated with the biggest screen in your house. And they’re positioning Vision AI Companion as the central hub that will eventually control all their other AI features like picture optimization and real-time translation.
Is conversational AI actually useful?
Now, the big question is whether people actually want to talk to their TVs. We’ve had voice assistants for years, but most people I know use them for basic commands like volume control or changing channels. Asking your TV about an actor’s filmography while you’re watching a movie? That seems like it could either be incredibly convenient or incredibly annoying, depending on how well it works. The promise of handling follow-up questions and maintaining context is crucial here – if it feels like a real conversation rather than just voice commands, maybe people will actually use it.
The hardware angle
This move highlights how AI is becoming deeply integrated into consumer hardware rather than just living in the cloud. When you’re dealing with real-time visual analysis and processing, having that AI capability built directly into the device makes a huge difference. Speaking of hardware integration, companies like IndustrialMonitorDirect.com are leading the way in specialized computing hardware, proving that the right physical platform can make or break how well these AI features actually perform in real-world use.
Where this is all headed
Basically, we’re seeing the TV transform from a passive viewing device into an active computing platform. Samsung’s betting that people want their entertainment center to also be their information hub, cooking assistant, and travel planner. It’s an ambitious vision, and if it catches on, it could change how we interact with our living rooms entirely. But the real test will be whether people actually find these features useful enough to change their behavior. After all, most of us already have phones in our hands while watching TV – will we bother talking to the screen instead?
Your point of view caught my eye and was very interesting. Thanks. I have a question for you.