Refurbed Secures €50 Million to Revolutionize Sustainable Tech with AI Integration

Vienna’s Circular Economy Champion Attracts Major Investment

Austrian sustainable technology marketplace Refurbed has successfully closed a €50 million funding round, marking a significant milestone in the company’s mission to transform how consumers approach electronics purchasing. The Vienna-based platform, which has demonstrated remarkable 40% year-on-year sales growth, will channel this substantial investment into developing sophisticated AI solutions to enhance operational efficiency and elevate both customer and seller experiences across its ecosystem.

Strategic Backing from Tech Investment Veterans

The funding round attracted prominent investors with proven track records in scaling successful technology platforms. Leading the investment was Alex Zubillaga, whose portfolio includes landmark investments in Spotify, Fever, and Wallapop. The round also saw participation from Orilla investment platform and continued support from existing shareholders, including Evli Growth Partners, Bonsai Partners, Almaz Capital, C4 Ventures, and Speedinvest.

This diverse investor consortium reflects growing confidence in both Refurbed’s business model and the broader circular economy movement in Europe. The company emphasized that this successful funding round underscores the accelerating momentum toward sustainable consumption patterns across the continent.

Building on a Foundation of Sustainable Innovation

Founded in 2017 by entrepreneurs Peter Windischhofer, Kilian Kaminski, and Jürgen Riedl, Refurbed has grown to employ approximately 300 professionals dedicated to making refurbished technology mainstream. The platform offers a comprehensive range of professionally refurbished electronics, including smartphones, laptops, e-bikes, sports accessories, and household appliances—all rigorously tested and certified to meet quality standards.

Currently operating across 12 European markets—Ireland, Austria, Denmark, Germany, Italy, Sweden, the Netherlands, Belgium, Finland, the Czech Republic, Switzerland, and Portugal—Refurbed has established itself as a trusted destination for consumers seeking more sustainable technology alternatives.

AI-Driven Evolution of the Circular Economy

The substantial funding will primarily fuel Refurbed’s ambitious AI development program. The company plans to implement artificial intelligence across multiple facets of its operations, from improving product quality assessment and pricing algorithms to enhancing personalized customer recommendations and streamlining seller onboarding processes.

Peter Windischhofer, CEO and co-founder of Refurbed, expressed enthusiasm about the company’s trajectory: “This was another exceptional year for Refurbed. We’ve proven that doing good and doing well aren’t opposites—they’re the same playbook. Now is the time to make refurbished mainstream, and this investment will accelerate our mission through cutting-edge AI technology.”

Sustained Growth and Strategic Expansion

Refurbed’s funding history demonstrates consistent investor confidence in its vision. The company previously raised $57 million in a 2023 Series C round led by Evli Growth Partners and C4 Ventures, followed by expansion into the Irish business market with bulk purchasing options. In 2021, the platform secured $54 million in Series B funding, coinciding with its initial launch in Ireland., as detailed analysis

The company’s origin story reflects its commitment to consumer protection and environmental responsibility. Windischhofer previously shared how a personal experience with a faulty second-hand device—purchased without warranty—inspired the creation of Refurbed. “I did not want other consumers to go through this,” he explained, highlighting the company’s dual focus on customer satisfaction and environmental sustainability.

The Future of Sustainable Technology Commerce

With this latest investment, Refurbed is positioned to significantly advance the circular economy model in the technology sector. The integration of AI technologies promises to create a more efficient, transparent, and user-friendly marketplace that could set new standards for sustainable e-commerce.

As consumer awareness of environmental issues grows and technology becomes increasingly integral to daily life, Refurbed’s model represents a compelling alternative to traditional consumption patterns. The company’s success demonstrates that sustainability and business growth can indeed go hand-in-hand, potentially inspiring a new generation of entrepreneurs to build businesses that prioritize both profit and planetary health.

The European tech scene continues to demonstrate leadership in sustainable innovation, with Refurbed emerging as a prominent example of how technology can drive positive environmental change while delivering value to consumers, sellers, and investors alike.

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