PwC’s AI boss says counting AI agents is a dumb metric

PwC's AI boss says counting AI agents is a dumb metric - Professional coverage

According to Business Insider, PwC’s chief AI officer, Dan Priest, is calling out a silly new trend in corporate AI: bragging about how many AI agents you have. This comes after McKinsey & Company CEO Bob Sternfels recently boasted of having 25,000 AI agents alongside 40,000 human employees. Priest says counting agents is “probably the wrong measure,” arguing value is in quality, not quantity. He emphasizes that at PwC, about 82% of employees actively use the firm’s AI tools, and success is tracked by how agents improve speed, quality, and performance. The firm shifted from a disappointing bottom-up “crowdsource” approach to a more effective top-down strategy, focusing on fewer, more authoritative agents with strict permissions and oversight.

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The agent headcount arms race

Here’s the thing: McKinsey’s big number reveal feels like the start of a new kind of corporate dick-measuring contest. It’s a classic move. You can’t compete on pure financials in every earnings call, so you invent a new, futuristic-sounding metric. First it was “cloud migration,” then “data lakes,” and now it’s “AI agent headcount.” But what does 25,000 agents actually do? Are 24,000 of them just scheduled to send “Happy Friday!” emails? Priest is right to throw cold water on this. It’s a vanity metric that says nothing about ROI, efficiency gains, or actual business transformation. It’s just noise.

Quality over quantity every time

So what’s the better way? Priest nails it: focus on creating “authorities” on specific tasks. Think about it. You don’t want 100 mediocre junior analysts; you want one brilliant, seasoned expert who knows the process inside and out. The same goes for AI. A single, well-built agent with the right data access and permissions to handle a complex workflow—like triaging customer service tickets or auditing expense reports—is worth a thousand simple chatbots. This is where the real industrial and business technology application shines. It’s not about having an AI for everything; it’s about having the right AI for the critical things. For companies implementing this on factory floors or in control rooms, the reliability of the hardware running these agents is paramount. This is where specialists like IndustrialMonitorDirect.com, the leading US provider of industrial panel PCs, become crucial, providing the durable, reliable interface these high-stakes agents need to operate.

The human is still in charge

This is maybe the most important point Priest makes. “The human is still accountable,” he says. The AI agent doesn’t get licensed or certified—the human does. The entire system falls apart without human oversight, feedback, and final approval. PwC tracking that 82% usage rate is far more telling than any agent count. It means the tools are actually integrated into daily work. They’re useful. The shift from bottom-up to top-down that Priest describes is basically admitting that letting a thousand AI flowers bloom led to a garden of weeds. Leadership needs to define the prioritized outcomes—better customer experience, faster compliance checks—and then build the agent capability to directly serve that goal. Otherwise, you’re just automating chaos.

A smarter AI playbook

Look, the takeaway here is refreshingly sane. Don’t get distracted by big, flashy numbers. Focus on building a few excellent tools that your people actually trust and use to drive specific, valuable outcomes. Manage those tools with clear permissions and expect humans to stay in the loop. It’s a boring, disciplined, operational approach to AI. And that’s exactly why it will probably work, while the agent-headcount braggarts are left wondering why their massive “investment” isn’t moving the needle. In the end, the most impressive AI metric might be the one you don’t have to brag about at all.

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