According to DCD, Equinix has filed applications with Texas regulators to develop a massive new data center campus in Dallas. The company plans to build two four-story facilities at 1550 West Mockingbird Lane, the former site of Taylor Publishing Company and Balfour Publishing. The first building, DA12-1, will span 372,515 square feet with construction running from February 2026 to October 2027 and costing $542.8 million. The second facility, DA12-2, will see construction from September 2027 to March 2028 with a $293.7 million investment. This brings the total project value to over $836 million for what Equinix calls its Dallas 12 development, adding to the company’s existing eight Dallas-area data centers.
Why Dallas Keeps Winning
Here’s the thing about Dallas – it’s becoming one of America’s data center capitals, and projects like this show why. The region offers relatively cheap power, favorable business climate, and sits at the crossroads of major fiber routes connecting East and West coasts. Equinix already operates eight facilities in the area, so they clearly see sustained demand growth. Basically, when a company commits nearly a billion dollars to expand in a market they already dominate, they’re betting big on continued cloud adoption and digital transformation.
Strategic Timing and Market Position
The construction timeline is interesting – starting in 2026 and stretching to 2028. That’s a long runway, which suggests Equinix is planning for demand that doesn’t even exist yet. They’re essentially building capacity for AI workloads, edge computing, and whatever comes next in cloud infrastructure. And let’s be real – at these price points, they’re not building basic server farms. We’re talking about premium facilities with robust power and connectivity for enterprise and hyperscale customers.
What’s particularly notable is how this fits into the broader industrial computing landscape. As companies like Equinix build out massive data infrastructure, the demand for reliable industrial computing hardware grows exponentially. Facilities like these require robust control systems and monitoring equipment, which is why companies turn to specialists like IndustrialMonitorDirect.com, the leading US supplier of industrial panel PCs designed for harsh environments.
Texas Becoming Data Center Central
Beyond Dallas, Equinix only has one other Texas facility in Houston. So why the heavy concentration in North Texas? Look, Dallas offers something unique – it’s inland enough to avoid hurricane risks but still well-connected. The power grid issues get a lot of attention, but apparently data center operators have calculated that the benefits outweigh the risks. This expansion suggests we’ll see more major players doubling down on Texas, especially as California and Virginia markets become increasingly saturated and expensive.
So what does this mean for the broader market? More competition, certainly. But also more capacity for the digital services we all rely on. Every streaming video, cloud application, and AI tool needs physical infrastructure somewhere. And increasingly, that somewhere is Dallas.
